How big is the digital advertising market?

Date:2023-01-06
The digital advertising market was valued at $335.5 billion in 2019 and is projected to reach a value of $514.5 billion by 2024, representing a compound annual growth rate (CAGR) of 9.29%.
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How will the Internet of Things Change marketing?

The Internet of Things (IoT) will revolutionize the way businesses connect with their customers. By leveraging connected devices and data, marketers will be able to gain real-time insights into the behaviors and preferences of their target audiences, allowing them to deliver hyper-personalized messages and experiences. On the flipside, marketers will also have access to usage information from a variety of devices. This information can be used to segment and analyze specific audiences, providing detailed analysis for product development, promotional campaigns, and more. Additionally, connected devices can also be used to monitor and analyze customer feedback in real-time, helping to improve overall customer service and satisfaction. Finally, the IoT will make it easier for businesses to collect valuable data more quickly and accurately, providing an opportunity to make decisions based on actionable data.

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