How is big data used in the entertainment industry?

Date:2023-01-06
Big Data is being used increasingly in the entertainment industry in order to better target audiences and create more personalized experiences. Many major film companies like Sony Pictures, Warner Bros., and 20th Century Fox are using data analytics to evaluate the success of films and develop better marketing strategies. Broadcast networks like the BBC use data to understand which programs are most popular and successful, allowing them to adjust their schedules and tailor their content to the widest possible audiences. Big Data is also used for customer segmentation, allowing networks to better understand their viewers and target them with more targeted ads and content. Finally, streaming services like Netflix and Amazon Prime use Big Data to recommend content to users, personalizing the experience and driving engagement.
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